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Privacy Protection

Block privacy-leaking requests and safeguard user privacy.

    The Relationship Between Privacy and Advertising

    Advertisers’ revenue primarily comes from ad conversions. To boost conversion rates, platforms need to:

    1. Increase user retention
    2. Serve personalized ads

    This requires extensive collection of user privacy data. Platforms circumvent legal restrictions through:

    • Complex user agreements
    • Data exchanges with partners
    • Disguised data anonymization

    Privacy Protection Priority

    Protecting privacy is more important than simply blocking ads:

    • AdGuard’s Chinese filter has far more tracking rules (>400k) than ad rules (<100k)
    • Some platforms have few ads yet profit more by monetizing privacy data

    Privacy list count

    Behind the Platform’s “Thoughtfulness”

    So-called personalized recommendations often don’t truly understand user needs; they’re marketing tactics:

    • “You’ll like this” actually means “I want to sell this”
    • Seemingly thoughtful services hide continuous data collection

    How to Protect Yourself

    Learn “cyber shrewdness” — control privacy leaks and avoid being accurately profiled by platforms. AdGuard Personal Service can help you achieve this.