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Privacy Protection

Intercept privacy leakage requests to protect user privacy.

    The Relationship Between Privacy and Advertising

    Advertisers’ revenue primarily comes from ad conversions. To improve conversion rates, platforms need to:

    1. Increase user retention
    2. Deliver personalized ads

    This requires collecting vast amounts of user privacy data. Platforms circumvent legal restrictions through:

    • Complex user agreements
    • Data exchanges with partners
    • Disguised data anonymization

    Priority of Privacy Protection

    Privacy protection is more important than mere ad blocking:

    • AdGuard’s Chinese region tracking blocking rules (>400,000) far exceed ad rules (<100,000)
    • Some platforms generate more revenue through privacy data despite having fewer ads

    Privacy list count

    Behind Platforms’ “Thoughtfulness”

    So-called personalized recommendations often don’t truly understand user needs, but rather serve as marketing strategies:

    • “You might like this” actually means “We want to sell this”
    • Seemingly thoughtful services mask continuous data collection

    How to Protect Yourself

    Learn “cyber discretion” – control privacy leaks to avoid accurate profiling by platforms. AdGuard Private Service can help you achieve this goal.