Privacy Protection

Block privacy-leaking requests and safeguard user privacy.

The Relationship Between Privacy and Advertising

Advertisers’ revenue primarily comes from ad conversions. To boost conversion rates, platforms need to:

  1. Increase user retention
  2. Serve personalized ads

This requires extensive collection of user privacy data. Platforms circumvent legal restrictions through:

  • Complex user agreements
  • Data exchanges with partners
  • Disguised data anonymization

Privacy Protection Priority

Protecting privacy is more important than simply blocking ads:

  • AdGuard’s Chinese filter has far more tracking rules (>400k) than ad rules (<100k)
  • Some platforms have few ads yet profit more by monetizing privacy data

Privacy list count

Behind the Platform’s “Thoughtfulness”

So-called personalized recommendations often don’t truly understand user needs; they’re marketing tactics:

  • “You’ll like this” actually means “I want to sell this”
  • Seemingly thoughtful services hide continuous data collection

How to Protect Yourself

Learn “cyber shrewdness” — control privacy leaks and avoid being accurately profiled by platforms. AdGuard Personal Service can help you achieve this.