Privacy Protection

The Relationship Between Privacy and Advertising

Advertisers’ revenue primarily comes from ad conversions. To improve conversion rates, platforms need to:

1. Increase user retention
2. Deliver personalized ads

This requires collecting vast amounts of user privacy data. Platforms circumvent legal restrictions through:

• Complex user agreements
• Data exchanges with partners
• Disguised data anonymization

Priority of Privacy Protection

Privacy protection is more important than mere ad blocking:

• AdGuard’s Chinese region tracking blocking rules (>400,000) far exceed ad rules (<100,000)
• Some platforms generate more revenue through privacy data despite having fewer ads

Behind Platforms’ “Thoughtfulness”

So-called personalized recommendations often don’t truly understand user needs, but rather serve as marketing strategies:

• “You might like this” actually means “We want to sell this”
• Seemingly thoughtful services mask continuous data collection

How to Protect Yourself

Learn “cyber discretion” – control privacy leaks to avoid accurate profiling by platforms. AdGuard Private Service can help you achieve this goal.